In a collaboration with #5 Magazine, Suzuki GB Plc is giving away a one-off Suzuki Swift Sport to celebrate Rio Ferdinand reaching one million Twitter followers. Suzuki GB have teamed up with #5 Magazine, Rio Ferdinand’s lifestyle magazine which is the first digital magazine featuring sports personalities, fashion, music and modern culture, to offer this prize to one lucky winner.
The competition will be run online until the end of July 2011 where entrants are being asked to answer one simple question to be in with a chance of winning the prize Swift Sport. The car has been branded with the #5 logo, and specially designed #5 carpet mats.
Within 20 minutes of the competition going live, more than 23,000 people had visited the competition page and left over 200 comments which have complimented the Swift Sport on its looks and driving experience. To date, over 8,100 competition entries have been received and over 2,500 comments and brochure requests have been made on the site.
The promotion will feature in the June and July issues of #5 Magazine, is mentioned on Rio Ferdinand’s Facebook and Twitter pages and will also feature on his website www.rioferdinand.com
The promotion is the first of its kind for Suzuki GB and will be used to reach a new, online audience using Social Media. Commenting on the competition, Suzuki’s Director of Sales and Marketing, Dale Wyatt said: “We are extremely excited to be able to offer this unique prize in association with #5 Magazine and Rio Ferdinand. It’s a good opportunity for us to build on increasing our brand and Swift Sport awareness ahead of the new model arriving later in the year and is the first time we have run such a competition online so we are looking forward to seeing the response we get.”