Press Releases

  • Complete range on show, Stand 610, Hall 10
  • Ignis 3-door makes a popular return
  • S-RIDE and Concept-S in UK debut

Suzuki will be bringing its full range of cars and SUVs to The Sunday Times Motor Show Live at Birmingham’s NEC from 26 May to 6 June.

As well as two fascinating concepts – including the car that provides a pointer to the appearance of the new Suzuki Swift to be launched later this year – visitors will also be able to see the latest Ignis 3-door reintroduced by Suzuki following popular demand.

With its sharp looks – it uses the same bodyshell as the rally-derived Ignis Sport – agile handling and excellent manoeuvrability, the Ignis 3-door is designed for life in the city. Its innovative, compact design provides the satisfaction of driving something that little bit different, yet it is spacious inside and boasts an extensive equipment list that includes front fog lamps; new seat and interior fabrics; redesigned front grille and new wheel trims for a more contemporary look; power assisted steering; front electric windows and door mirrors; central door locking and tinted glass – all for just £7,499 on the road. Power is provided by a lively 83 PS 1.3 litre engine driving through a 5-speed manual gearbox, and Combined fuel consumption is an excellent 44.1 mpg.

The Ignis 3-door specification reflects the increased equipment levels recently introduced across the complete Suzuki range at no extra cost, and all models now feature a radio/CD player, driver and passenger front airbags and ABS anti-lock braking with Electronic Brakeforce Distribution as standard.

The S-RIDE: bringing fun and style to commuting

The first of Suzuki’s two concept cars at the show is designed to offer a new approach to urban mobility. Aimed at young drivers, the lightweight S-RIDE builds on Suzuki’s sports bike heritage to combine the fun of a motorcycle with the convenience of a car.

Its tandem layout with engine amidships means that the passenger sits behind, and with legs either side of, the driver.

The unconventional design features a narrow aluminium body, but a wide track and prominent wheel housings to give a strong sense of stability. Occupants climb in and out by lifting open the glass canopy that hinges forward at the base of the A-pillars, with the separate windscreen remaining in place.

The high output, three cylinder engine is mated to a CVT transmission and together with the S-RIDE’s light weight and double wishbone suspension front and rear, delivers agile and sporty performance.

A monitor contained within the instrument panel serves as both a speedometer and navigation tool. Designed to showcase next-generation telematics, S-RIDE’s ‘Lovers Sync’ locates and directs the driver to the person with whom they are talking via a mobile phone.

Concept-S: a foretaste of things to come

The exciting Concept-S is one of a series of study models that forms the basis of the next Suzuki Swift supermini. This will make its world debut towards the end of the year and will be manufactured by Magyar Suzuki in Hungary. 

Reflecting Suzuki’s design philosophy of small, fun-to-drive cars with a powerful presence, the chunky, ‘wheel in each corner’ styling gives Concept-S a dynamic, sporty character matched to a strong impression of stability. This is emphasised by 18 inch wheels and a length of just 3.65 m. Original features include a ‘wraparound’ windscreen concealing the A-pillars and flowing into the side windows, and vertically stacked headlight units, providing a clear indicator of future Suzuki design direction.

The curving lines of the interior mimic the window design, while the shape of the dashboard takes its inspiration from the wings of a biplane; its aluminium uprights are reminiscent of a motorcycle. 

Push-buttons on the steering wheel completely replace standard controls such as the gear lever, handbrake, direction indicators and windscreen wipers, for greater safety.


An exclusive ‘Advanced Navigation System’ will automatically follow a route previously obtained from the Internet or via e-mail. It also allows communication with other vehicles by exchanging a variety of data and ultimately locating another car’s position.

The software locks, unlocks and starts the car with an intelligent key card and fingerprint authorisation enables the car to be set up with the driver’s favourite engine and suspension configuration.

Exploiting to the full feedback from its Junior World Rally Championship participation, Concept-S is a truly sporting package that features an all-aluminium 1.6 litre DOHC (4-cylinder, 16-valve) engine, permanent four-wheel drive, and a sequential 6-speed "MTA" gearbox.

Powerful line-up of passenger cars and SUVs

The Ignis 3-door joins the all-new Ignis 5-door range introduced last year. Combining the comfort of a passenger car with the practicality of an SUV, the 5-door model is a stylish and spacious supermini contender with the choice of two or four-wheel drive. The exciting Ignis Sport modelled on Suzuki’s JWRC entry and introduced at the same time as the 5-door, is powered by a 1.5 litre VVT engine and together with sports-tuned suspension, close ratio 5-speed manual gearbox and Recaro seats offers exhilarating performance motoring.

The Show also offers visitors their first chance to see the face-lifted Liana sedan and hatchback models – the former currently performing in BBC Top Gear’s ‘star in a reasonably priced car’ slot – with their completely revised interior for even greater comfort and sophistication – all at 2003 prices.

Elsewhere in the Suzuki car range, the versatile and exceptionally spacious Wagon R+ has proved immensely popular with UK customers, and new for 2004 are revised front end styling, interior trim and a new 1.3 litre VVT-i engine.

And last but not least, the 1.1 litre Alto continues to provide practical, low cost motoring allied to an extensive equipment list that includes new seats and interior trim for 2004.

Suzuki of course boasts one of the widest ranges of SUVs on the market starting with the compact Jimny Estate and Soft Top models. Their bold, fashionable styling, agility around town and, when called upon, their performance in more demanding rural conditions, thanks to a willing 1.3 litre petrol engine and selectable four-wheel drive, have brought them a loyal following.

Offering widespread appeal and remarkable value for money, the Grand Vitara range extends from the 3-door 1.6 litre Soft Top and 1.6 litre/2.0 TD litre Estate models, through the intermediate 2.0 litre/ 2.0 litre TD 5-door Estate, to the flagship 5- and 7-seater XL-7 models powered by either a 2.7 litre V6 petrol or 2.0 litre Turbo Diesel engine. The variety of wheelbase and engine options across the Vitara range ensures a level of versatility that should satisfy most customer requirements.

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