- Letchworth in Hertfordshire chosen for third Progress Suzuki dealership in UK
- Opening of new Suzuki sales location after extensive refurbishment of former retail premises
- Seven-car showroom on Icknield Way features full model line-up in contemporary and spacious surroundings
Suzuki GB PLC is pleased to announce that the family-run Progress Motor Retail Group has unveiled Progress Suzuki Letchworth in Hertfordshire, its third Suzuki site in the UK. It follows the opening of its two other sales locations in Kettering and Milton Keynes, meaning that the latest launch brings the total number of Suzuki franchise dealerships in the home county to three.
The existing standalone seven-car dealership on Icknield Way has been completely refurbished, and visitors are hosted by an experienced and knowledgeable team in contemporary and exceptionally spacious surroundings. The light and airy showroom features the full model line-up including the all-new IGNIS compact crossover, and customers are invited to enjoy Progress Suzuki’s hospitality and their own freshly-baked biscuits. Guests can equally view the display of up to 20 Suzuki Approved Used low mileage models on the exterior forecourt.
With dedicated workshops and a SMART Repair Centre at the dealership, Progress Suzuki Letchworth is signed up to the vehicle manufacturer’s Service Promise which means that all Suzuki owners will receive a superior level of care, and any pre-agreed routine maintenance and servicing which is undertaken by Suzuki-trained technicians will only use genuine parts.
Dale Wyatt, Sales and Marketing Director at Suzuki GB PLC, said: “Since launching their very first Suzuki showroom in Northamptonshire three years ago, the Progress Motor Retail Group has built a reputation for excellent customer service and workmanship, which is reflected by a consistently solid sales performance. We are therefore delighted that they are continuing to expand their portfolio in the south of England.”
Matt Crathorn, Brand Manager of Progress Suzuki, added: “Letchworth is a recognised gateway to the important Hertfordshire market, and Icknield Way has always proved a popular thoroughfare for car buyers. We are therefore very well positioned to serve this local affluent customer base, and the opening of the latest site is also ideal timing as we look to welcome the new Swift supermini into the line-up.”
Progress Suzuki (Letchworth) is located at Icknield Way, Letchworth Garden City, Hertfordshire SG6 1EX. For further information on the Suzuki product range, the latest offers, or to book a test drive, call 01462 889270 or visit www.cars.suzuki.co.uk/dealers/progress-suzuki-letchworth.
24 May 2017
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