Press Releases

  • Snows Motor Group chooses Hampshire town for its second Suzuki franchise in the UK
  • Modern and fully-refurbished 200 square metre showroom on Basingstoke’s Brunel Road offers full model range, as well as dedicated Motability and fleet specialists
  • Facilities include customer hospitality area with free Wi-Fi and complementary refreshments, and on-site servicing for Suzuki owners

Suzuki GB PLC is pleased to announce that Snows Motor Group has opened its second Suzuki franchise dealership. The unveiling of the latest site in Basingstoke, Hampshire, follows last year’s launch of the retailer’s first showroom in Poole, Dorset. This brings the total number of Suzuki locations in the southern county to four.

The existing premises on Brunel Road have undergone an extensive refurbishment, and the result is a welcoming and state-of-the-art 200 square metre showroom. The contemporary environment houses a spacious customer hospitality area with free Wi-Fi and complementary refreshments. It sits alongside the full Suzuki model range which includes the IGNIS compact crossover, the flagship S-Cross, as well as the new Swift supermini which has recently joined the line-up.

Led by Dealer Principal, Adam Lawrence, customers are hosted by a knowledgeable and experienced team which counts dedicated Motability and fleet specialists. Furthermore, Suzuki owners have access to on-site workshops for routine maintenance and repairs which all adhere to Suzuki’s Service Promise so as to ensure the very highest levels of workmanship and care.

Neil McCue, Group Board Director of Snows Motor Group, said: “Basingstoke has always proved to be a high footfall location and we have a long-established and strong presence in the town. However, there was no Suzuki representation within the local catchment area, and therefore our site on Brunel Road was ideal to expand our portfolio with the brand. We look forward to welcoming visitors to the new showroom and matching affordable and great value models to their requirements.”

Dale Wyatt, Sales and Marketing Director at Suzuki GB PLC, added: “We are delighted to see the continued growth of the Suzuki franchise by the Snows Motor Group who have an excellent track record for vehicle sales in Basingstoke. It also builds on a very successful first year in Poole, and with the recent introduction of the all-new Swift, one of our most popular models, it is the perfect time to be strengthening their Suzuki business.”

A range of highly affordable finance packages are on offer this Summer on all new ’17 and ’67 plate cars for sale at Snows Suzuki Basingstoke*. For example, the five door 1.0-litre Swift Boosterjet SZ-T can be purchased with no deposit and 42 monthly payments of £186.37. Similarly, the 1.2-litre IGNIS Dualjet SZ-T comes with a deposit of £1,271 and 48 affordable monthly instalments of £169. The Vitara SZ-T compact SUV requires an initial payment of £2,721 and 42 monthly payments of £199.

Snows Suzuki Basingstoke is located at Brunel Road, Houndsmills, Basingstoke, Hampshire RG21 6XQ. For further information on the Suzuki product range, or to book a test drive, call 01256 466111 or visit

*Available until 30 September 2017.


4th August 2017

Suzuki Media contacts:

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227

Twitter: @SuzukiPress

Further information and high resolution photographs are available from the Suzuki Press website [] which can also be accessed by media via Newspress.

For more information on the Suzuki product range visit