Press Releases

  • Suzuki announced as the new exclusive sponsor for this year’s series of ‘The X Factor’ on TV3.
  • The X Factor airs exclusively on TV3 on Saturday and Sunday nights at 8pm

The X Factor is back exclusively on TV3 from Saturday 2nd of September and Suzuki is pleased to announce sponsorship for this year’s series. X Factor is the nation’s favourite singing competition and Suzuki will sponsor the programme for one year in a deal worth €480,000.

Speaking about sponsoring The X Factor for 2017, Tammy Charnley, General Manager - Marketing for Suzuki GB and Suzuki Ireland said;

"We are delighted to be expanding our presence in Ireland, and working with TV3 and The X Factor is the perfect way for us to do this. Our primary objective for Ireland has been to build fame for the Suzuki brand. We have extended our work in fame building partnerships in the UK into Ireland, however we wanted to create a partnership solely for the Irish market”.

Commenting further on the deal, Virgin Media’s Brand Partnerships Manager, Tim Crane said; “We are really pleased to announce Suzuki as the new sponsor of The X Factor, the biggest entertainment show on TV3 this autumn. It's an incredibly exciting partnership which takes the 'sponsorship concept' to a new level of innovation, brand integration and audience engagement.”

The partnership elements will include a Suzuki / The X Factor Ad Break takeover, a 30” advert will break in every episode of The X Factor on TV3, social media activation across Suzuki and TV3 digital and social platforms as well as ticket giveaways too. There will also be activation across Suzuki’s network of 23 dealers in Ireland.

The X Factor kicks off exclusively on TV3 on Saturday 2nd and Sunday 3rd of September at 8pm


Media contacts:

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227

Twitter: @SuzukiPress

For further information

Louise Zayed – Group Press Officer – 083 1711839
Jennifer McDonald – Press Officer 087 7467073

Follow TV3

Follow us on Twitter: @TV3Ireland
Find us on Facebook:
Follow us on Youtube:

Notes to Editors:

Formed in 1909, Suzuki is one of the world’s most successful automotive brands and ranks currently as the 9th largest car manufacturer.

The Suzuki brand symbolises outstanding quality and value for its millions of customers throughout the world and globally produces 3.1 million cars and 2 million motorcycles every year. It has 35 production facilities around the Globe and sells its products in 192 countries.