Press Releases

  • Suzuki introduced a tailored learning programme last year for sales staff using the IMI Accreditation Sales pathway and its training partner, Get the Edge UK
  • The first vehicle manufacturer in the UK to have IMI-accredited Senior Sales Executives

In 2016, Gareth Lumsdaine, General Manager of Dealer Development at Suzuki GB PLC, introduced a new learning initiative to build the knowledge and skillset of sales professionals within its UK retail network.

Using the IMI Accreditation Sales pathway and its training and development partner, Get the Edge UK, Suzuki created a structured programme for Sales Executives to meet the requirements of recognised professional sales qualifications. Objectives of the course, amongst others, include staff being able to lead by example, having the ability to offer advice, coaching and support to colleagues, understanding both the importance of good customer relations and the need for accurate record-keeping, as well as knowing how to work to budgetary constraints.

In November, Suzuki became the first vehicle manufacturer to have IMI-accredited Senior Sales Executives after three individuals successfully completed a challenging range of practical and knowledge-based assessments. The successful candidates are Anthony Denton from Batchelors of Ripon, Curtis Ennis from Chapelhouse and Kevin Page from John Banks Ipswich.

Explaining the importance of the Sales Executive role, Jon Davies, Managing Director of Get the Edge UK, said: “Developing a strong right-hand person for any Sales Manager or Director working within a franchise dealer is vital. What we often see is that when the key management position is vacated due to days off, holiday or illness, standards sometimes fall and systems crumble, which can compromise the business long-term.”

Gareth Lumsdaine added: “Whilst Sales Executive accreditation is common best practice across many vehicle manufacturer retail networks, Suzuki is raising the bar by becoming the first to deliver the IMI Accreditation Sales pathway for its Senior Sales Executives. We would like to congratulate our latest graduates from the programme, and we wish them a successful ongoing career with Suzuki.”

For more information on gaining IMI accreditation for Sales Executives and Senior Sales Executives, please contact


01 December 2017

Suzuki Media contacts:

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227

Twitter: @SuzukiPress

Further information and high resolution photographs are available from the Suzuki Press website [] which can also be accessed by media via Newspress.

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