Press Releases

  • Annual sales of 2.5 million units despite tough market
  • Cumulative sales of Swift expected to reach 2.5 million units in March 2012
  • Geneva exhibits highlight environmental initiatives

1. Suzuki sales in 2011

In 2011, the market environment for automakers was extremely harsh due to the economic downturn arising from the European financial crisis and the credit squeeze in Asia. Nevertheless, Suzuki managed to avoid a significant drop in sales volume. It focused its sales efforts on the new Swift, which was launched all over the world. The company posted particularly strong sales in ASEAN countries, Central and South America, and Africa. Suzuki’s worldwide sales volume dipped by 3% on the year but matched the 2010 level of 2.5 million units.

Eurozone austerity measures resulting from the European sovereign debt crisis are hastening the contraction of the car market in Europe and making competition even more intense. Suzuki benefited from the new Swift and from the SX4, which was still showing sales growth in its fifth year on the market. Suzuki’s European sales volume dipped 4% to 234,000 units.

Suzuki continues to enjoy major success with the Swift, which is popular around the world thanks to its distinctively strong, refined looks and sporty handling. Suzuki launched the Swift as its first world international strategic model at the 2004 Paris Motor Show and now offers a second-generation Swift which embodies the same concept. Cumulative worldwide sales of the Swift look set to reach 2.5 million units in March 2012. Meanwhile, the SX4 – the car with which Suzuki established the crossover category in 2005 – remains popular in Europe and other markets. Cumulative worldwide sales of the SX4 will soon reach one million units.

2. FY2011 third-quarter business results

Suzuki’s business in the third quarter of the fiscal year was affected by the natural disaster in Japan, by the strong yen, and by a slowdown in car sales in India. Sales were down on the year at ¥1.798 trillion. Net profit was also down on the year at ¥40.6 billion. Suzuki’s business performance for the whole fiscal year will be affected by the strong yen and the floods in Thailand. The company anticipates sales of ¥2.5 trillion and a net profit of ¥50 billion.

CY2011 Production and Sales

Production volume







World excluding Japan

















Motorcycles and ATVs






Sales volume













World excluding Japan and Europe

















Motorcycles and ATVs










(thousand units)


3. Exhibits for 2012 Geneva International Motor Show

Suzuki’s exhibits at the 2012 Geneva International Motor Show highlight the company’s vision of environmentally friendly cars.


Suzuki has a three-pillar strategy for next-generation environmental technologies, one of which is to improve the fuel economy of petrol-engine cars. In the quest for a car which has low CO2 emissions and is also accessible to everyone, Suzuki specifically aims to create a next-generation petrol-engine A-segment car with CO2 emissions under 70g/km. The G70 reflects Suzuki’s goal. Its CO2 emissions are no more than 70g/km – thanks to exceptional lightness and aerodynamic performance, a turbocharged direct-injection engine, and an Engine Auto Stop Start System with regenerative braking.

Swift Range Extender*2

The Swift Range Extender incorporates improvements to the Swift Plug-in Hybrid, which Suzuki exhibited at the 2010 Geneva International Motor Show. It embodies Suzuki’s vision of an environmentally friendly car for short urban journeys. Suzuki plans to develop the Swift Range Extender further and launch it in Europe in the near future.

Alto (enhanced)

Since the Alto debuted in 2009, its combination of low CO2 emissions (initially 103g/km), refined styling, user friendliness and affordability have made it so popular that sales in Europe had topped 131,000 units by the end of 2011. In the light of new CO2 regulations in the European Union and Switzerland, Suzuki enhanced the Alto for even lower CO2 emissions (99g/km) in 2011 by adopting intake and exhaust variable valve timing. The enhanced Alto carries forward the established, popular exterior design and has a classier interior trim.

4. Environmental initiatives

Suzuki has created the “Suzuki Green” brand, which is used in connection with environmental technologies and products with the environmental technologies incorporated. All corresponding technologies and products now feature a new emblem which incorporates “Suzuki Green” (from September 2011 onward).

*1 The G70 featured as the Regina at the 2011 Tokyo Motor Show.

*2 The Swift Range Extender featured as the Swift EV Hybrid at the 2011 Tokyo Motor Show.