Press Releases

  • Raymond Critchlow from Northamptonshire became the first customer to drive away an all-new Suzuki Swift one minute after the car officially went on sale on 01 June
  • Keys to Fervent Red SZ5 grade model handed over at Progress Suzuki dealership in Kettering
  • Third generation compact supermini starting from £10,999 OTR features comprehensive standard specification

Raymond Critchlow from Northamptonshire became the first customer in the UK to drive away the all-new Suzuki Swift after it went on sale across the Suzuki dealer network on 01 June. As soon as the clock struck one minute past midnight, he was handed the keys to his new ’17-plate Fervent Red-coloured Suzuki Swift SZ5 by Sales Executive, Tyler Grimbley, at the Progress Suzuki showroom on Garrard Way in Kettering. Raymond will be using the car for social commitments and his daily commute.

Starting from £10,999 OTR, the third generation of one of Suzuki’s best-selling models features a great value standard specification that includes six airbags, air conditioning, DAB Radio, privacy glass and LED daytime running lights. It also comes with a choice of frugal engines, namely the 1.0-litre Boosterjet unit which offers fuel consumption as high as 61.4mpg, and the 1.2-litre Dualjet motor which is available with Suzuki’s SHVS mild hybrid system that delivers CO2 emissions as low as 97g/km.

Suzuki Swift owner, Raymond Critchlow said: “It’s always nice to be one of the first to do something, and it was a really novel way to collect my car. I was very proud to be driving the new model out of the showroom under the night sky before anyone else in the country, and I’m sure that it will prove to be a real head-turner!”

Wayne Bailey, Brand Manager of Progress Suzuki, added: “The all-new Swift has generated a real buzz since it was revealed earlier this year, and the order book is already filling up across the group. We were delighted to extend our opening hours so that we could give our first Swift customer the send-off that they deserved. We look forward to seeing Mr Critchlow again in the near future.”

The Suzuki Swift Boosterjet SHVS SZ5 is now available for £179 per month for 42 months based on a deposit of £1,305. 

Progress Suzuki is located at Telford Way Industrial Estate, Garrard Way, Kettering NN16 8TD. For further information on the Suzuki product range, or to book a test drive, call 01536 515570 or visit


05 June 2017

Suzuki Media contacts:

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227

Twitter: @SuzukiPress

Further information and high resolution photographs are available from the Suzuki Press website [] which can also be accessed by media via Newspress.

For more information on the Suzuki product range visit