Press Releases

  • Over 350 individuals from across the UK took part in Suzuki’s annual Aftersales Guild Competition
  • Contest forms part of the vehicle manufacturer’s distance learning programme which looks to enhance the skills of individuals within its dealer network
  • Set of gruelling challenges on the day of the yearly gala dinner determines the winners and runners up in each of the three Guild Award categories

Suzuki GB has announced the winners of this year’s Aftersales Guild Awards at a recent gala dinner which took place at the De Vere Horwood Estate in Buckinghamshire. The annual event is the culmination of a contest which is part of the vehicle manufacturer’s distance learning programme. The initiative has been designed to enhance the skills of individuals within the dealer network, thereby ensuring that work is of the best quality, and that Suzuki customers nationwide always receive the best standard of service.

Over 350 contestants took part in the latest competition, who were then whittled down to the runners up and three winners on the night, following a series of gruelling tests on the day of the ceremony. The certificates were presented by Nobuo Suyama, Suzuki GB’s Managing Director, Dale Wyatt, Director of Automobile, and Denis Houston, Director of Aftersales.

The top prizes of Aftersales Manager of the Year, Aftersales Advisor of the Year and Technician of the Year, were collected respectively by Paul Coghlan of West End Suzuki in Dundee, Mark Sims of Stephen A Sims Cars Limited in Darlington and Barry Russell of Eastbourne Suzuki in East Sussex. These winners equally received a Fitbit Smartwatch plus an all-expenses paid four-day trip to Malta along with the Guild finalists.

The gala dinner also played host to the Apprentice of the Year awards, accolades which recognise the accomplishments of Automobile, Motorcycle and ATV Service Technician and Parts / Customer Service Advisor apprentices in their first, second and third years following nominations by the trainers. Furthermore, The Tim Crewdson Award, which rewards the apprentice that has demonstrated an outstanding improvement during the last 12 months, was given out during the evening to Daniel Parkes of Southampton’s Newmans Suzuki.  

Denis Houston, Director of Aftersales, Suzuki GB PLC, said: “We would like to congratulate all of the winners and finalists on their achievements, and each of the candidates have demonstrated an exemplary level of professionalism and commitment throughout the contest. They are an inspirational and valuable asset to Suzuki’s nationwide retail network, and we look forward to supporting each of these individuals as they continue to progress their careers with us.”


8th June 2018

Suzuki Media contacts:

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227

Twitter: @SuzukiPress

Further information and high resolution photographs are available from the Suzuki Press website [] which can also be accessed by media via Newspress.

For more information on the Suzuki product range visit