Press Releases

  • Startin Group opens its second Suzuki dealership on Far Moor Lane in Redditch
  • New location will serve motorists in a catchment area spanning Bromsgrove to Selly Oak
  • Large showroom has been fully modernised and refurbished to create a welcoming and relaxed environment for existing and prospective Suzuki owners 

Suzuki GB PLC is pleased to announce the opening of Startin Suzuki Redditch, bringing its dealer network count for the UK to 159 locations. It is the second Suzuki franchise to be opened by the Startin Group in the Midlands, adding to its current showroom which launched in Worcester last summer. 

Startin’s existing premises off of the Coventry Highway have been re-designed and modernised to deliver a relaxed and welcoming environment for Suzuki customers. The spacious and light dealership, situated to the south of Birmingham on Far Moor Lane (B98), will serve motorists in the key catchment area covering Alcester and Bromsgrove, through to Feckenham and Selly Oak. 

At Startin Suzuki Redditch, the entire model range is on show, including the recently-launched lightweight Jimny 4x4, and the stylish 2019 Model Year Vitara SUV, Suzuki’s most technologically-advanced car to date. Visitors equally benefit from the use of the hospitality area which comes complete with free Wi-Fi, refreshments and freshly-baked biscuits, plus a display of the very latest accessories and gifts for the family. Startin Suzuki also welcomes car buyers with an expert sales team headed up by Julian Bates, which counts specialists for those acquiring a car through the Motability Scheme or for business use. Furthermore, Suzuki owners have access to dedicated service and parts areas, and on-site workshops and MOT facilities for added convenience.

Customers can peruse a wide range of great quality and low mileage second-hand models on the exterior forecourt which all adhere to the Suzuki’s Approved Used Car Promise, meaning that every vehicle has been checked in line with the manufacturer’s high standards. 

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “We are very pleased to be increasing our retail presence in the Midlands with the Startin Group. During the past year, our relationship with them has already proved a great success, and we look forward to continuing to build on this to deliver more positive results for the brand. We are proud to have the Startin Group within our network and they bring the essential qualities of experience and passion for Suzuki, which we are always looking for when appointing a new franchise.”

Daniel Shuker, Dealer Principal of Startin Suzuki Redditch, added: “We are delighted to be expanding our Suzuki portfolio with a second location. Since the launch of the Worcester showroom only a few months ago, we have had many car buyers making the journey from areas around Birmingham to specifically buy a Suzuki. Therefore, this presented a strong business case to add another showroom in Redditch and to take Suzuki to our customer base rather than vice versa. Plus, with the new Jimny and Vitara attracting significant interest, it’s set to be a busy few months ahead.” 

An attractive range of affordable PCP (Personal Contract Purchase) offers are now available until the 30th of June at Startin Suzuki Redditch. The new Jimny SZ4 ALLGRIP can be bought with an initial payment of £2,582.88 and 48 monthly repayments of just £149 (at 6.9 per cent APR). This leaves an optional final sum at the end of the term of only £8,741. Those looking at the 1.2-litre Dualjet Ignis SZ3 benefit from a £1,000 saving and an initial deposit of just £1,837.47. This is followed by 48 affordable monthly instalments of £119, and an optional final payment of £5,269 to keep the car at the end of the agreement. 

Excluding the latest 1.4-litre Sport hot hatch (which has a £1,000 discount off the recommended retail price), all Swift models, including the newly-released Special Edition Attitude, as well as the full 2019 Model Year Vitara range, are available during the second quarter of 2019 with Zero per cent APR. As an example, the 1.2-litre Dualjet Swift SZ3 variant comes with a 48-month PCP agreement. It requires a deposit of just £2,468 followed by monthly payments of £109 (also 6.9 per cent APR) and a final optional sum of £4,799 to own the vehicle outright. Finally, motorists can also save up to £2,750 off the price of the S-Cross crossover model. The 1.0-litre Boosterjet SZ4 variant, which comes with a discount of £2,250, requires a deposit of £2,909.06, 48 monthly payments of £189 (6.9 per cent representative APR), plus an optional final payment of £6,106 at the end of the term. 

Startin Suzuki Redditch is located at Far Moor Lane, Coventry Highway, Redditch, Worcestershire B98 0SD. For further information on the Suzuki product range, or to book a test drive, call 01527 883800 or visit


Suzuki Media contacts: 

24 April 2019 

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227
Twitter: @SuzukiPress

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