Press Releases

  • This year’s Aftersales Guild Competition saw around 450 individuals from across Suzuki’s nationwide dealer network compete to claim the Aftersales Manager, Aftersales Advisor and Technician of the Year titles
  • The ceremony followed a gruelling day of challenges to determine the winners and runners-up in each of the three categories
  • The evening also played host to the Apprentice of the Year awards, as well as the presentation of the Tim Crewdson trophy for the most improved individual

Suzuki GB PLC has named this year’s winners of its annual Aftersales Guild Awards, which took place at the De Vere Horwood Estate in Buckinghamshire. Forming part of the vehicle manufacturer’s distance learning programme, the prestigious ceremony marked the final stage of Suzuki’s Aftersales Guild Competition, which saw individuals from across the brand’s 159-strong dealer network vie for the top spot in the Aftersales Manager, Aftersales Advisor and Technician of the Year categories.

The finalists, who work tirelessly to deliver exceptional service and workmanship to Suzuki customers day in, day out, were put to the test in a series of demanding challenges on the day of the gala dinner. Scores were then aggregated to determine the winners and runners-up, and they were each rewarded with certificates from Nobuo Suyama, Suzuki GB’s Managing Director, and Denis Houston, Director of Aftersales.

Kevin Willeard of Desira Suzuki Lowestoft was crowned Aftersales Manager of the Year, whilst Mark Sims, who works at Stephen A Sims Cars Ltd, was named Aftersales Advisor of the Year. The final main award of the night, the Technician of the Year accolade, went to Carl Thomas of Ludlow Motors. In recognition of their achievements, the three category winners received a £200 shopping voucher, and joined the rest of the finalists for an off-road and sailing trip in Palma, Majorca.

The gala dinner also saw the presentation of the annual Apprentice of the Year Awards. This follows the nomination of first, second and third-year Automobile and Motorcycle Service Technicians, Parts Consultants and Customer Service Advisor apprentices by their trainers. Furthermore, Sam Harrison from Blackshaws Garage emerged victorious to collect the Tim Crewdson Award which recognises the apprentice that has shown the greatest improvement during the past year.

The winners of the Apprentice of the Year Awards are as follows:

3rd Year Automobile Service Technician: Ben Neve - Eastbourne Suzuki
3rd Year Motorcycle Technician: Mitchell Betts - Two Wheel Centre
Parts Consultant: Nathan Kahn – Chapelhouse (Southport)
Customer Service Advisor: Callum Gates – Anthony Betts (Leighton)
2nd Year Automobile Service Technician: Joe Crowley-Atkinson – Colin Appleyard Ltd (Keighley)
2nd Year Motorcycle Technician: Callum Steadman – Streetbike
1st Year Automobile Service Technician: Jai Gill – Pebley Beach (Cirencester)
1st Year Motorcycle Technician: Charles Cash - Streetbike

Denis Houston, Director of Aftersales at Suzuki GB PLC, said: “We would like to congratulate everyone who took part in the competition, and they should be commended for their hard work and dedication that they have shown throughout the contest. We are always very impressed by the exceptional talent exhibited during the tasks, which makes for an exciting and closely fought competition. The Apprentices deserve a special mention as they are all rising stars within their respective field and we look forward to following their exciting journey ahead as their careers evolve.”


Suzuki Media contacts:
Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227
Twitter: @SuzukiPress

Further information and high resolution photographs are available from the Suzuki Press website [] which can also be accessed by media via Newspress.

For more information on the Suzuki product range visit