Press Releases

  • Eden Motor Group appointed to represent Suzuki in the Warwickshire town for the first time, bringing the total number of dealers in the vehicle manufacturer’s UK-wide network to 161
  • Five-car, 2,000 square-foot Eden Suzuki Stratford showroom on Birmingham Road has been refurbished and modernised in-line with Suzuki’s high corporate identity standards
  • Customers benefit from access to the latest new car model range, plus an on-site six-bay workshop and Approved Used Suzuki forecourt.

Suzuki GB PLC has appointed the Eden Motor Group to showcase the brand in the Warwickshire town of Stratford Upon Avon for the first time. Standing on Birmingham Road, one of the main arterial routes leading into the town centre, the new five-car, 2,000 square-foot Eden Suzuki Stratford dealership has opened its doors to the public following an extensive refurbishment and modernisation programme. This brings the total number of dealers within the vehicle manufacturer’s nationwide network to 161.

Suzuki is the sixth brand to be represented by the automotive retail group at its Avenue Farm premises, and the spacious showroom houses numerous stylish and affordable models from Suzuki’s current line-up. This includes the Celerio city car, as well as the economical Boosterjet-powered Swift Sport and Vitara compact SUV.

Furnished in-line with Suzuki’s high corporate identity standards, customers benefit from a relaxing and comfortable hospitality area complete with refreshments and free Wi-Fi, as well as the opportunity to peruse the brand’s latest range of accessories for the family. Furthermore, Eden Suzuki’s sales team, which counts a dedicated Motability Specialist, is on-hand to host test drives and to guide buyers, from Leamington Spa to Chipping Campden, through the different affordable finance options available.

For added one-stop-shop convenience, there’s an exterior forecourt lined with Suzuki Approved Used models and an on-site six-bay workshop. All routine and ad hoc maintenance, such as servicing and MOTs, is carried out on customer vehicles by trained technicians using genuine parts, thereby adhering to Suzuki’s Service Promise.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “Stratford Upon Avon is a completely new location for the brand, where we have never had representation. Therefore, as we sought to fill this open point, we looked for a retailer that was strategically located to serve motorists in both east Warwickshire and neighbouring postcodes in Gloucestershire. Thanks to its extensive presence across the Midlands and the south of the UK, and a long-established and loyal customer base, the Eden Motor Group matched our search criteria for this region, and we are delighted to be working with Mike Earle and his team.”

Mike Earle, Dealer Principal of Eden Suzuki Stratford, added: “We are very pleased to have been appointed as the Suzuki dealership for Stratford Upon Avon. It is a bustling town centre that draws many residents and visitors alike. Plus, with the showroom being located on one of the busiest roads in the area, and enjoying a high level of passing traffic, Suzuki will have great brand visibility as we grow the vehicle manufacturer’s presence in the area. We look forward to a very exciting future together.”

An attractive range of affordable PCP (Personal Contract Purchase) offers are now available until the 30th of September at Eden Suzuki Stratford. The recently-launched Special Edition 1.2-litre Dualjet-powered Swift Attitude requires a deposit of £181 and an initial payment of just £181.31. This is followed by 47 monthly instalments of £181.27 at Zero per cent APR, and an optional final payment of £5,217 to own the car at the end of the agreement. Similarly, the 1.2-litre Swift Dualjet SHVS SZ5 ALLGRIP model can be bought with a deposit of £220 and an initial payment of just £220.26 plus 47 repayments at Zero per cent APR of £220.42. The optional final payment at the end of the four-year term is £6,199.

The entire 2019 Model Year Vitara range is equally available with repayments at Zero per cent APR. As an example, to own the 1.0-litre Boosterjet SZ-T variant, it needs a down payment of only £2,025 and 36 monthly instalments of £239. The final optional sum to own the vehicle outright at the end of the agreement is £8,370. Finally, the 1.0-litre Boosterjet S-Cross SZ4 crossover, which benefits from a customer saving of £2,250, requires a deposit of £2,755.84, 48 monthly payments of £189, plus an optional final sum of £6,307 when the finance agreement finishes.

Eden Suzuki Stratford is located at Birmingham Road, Stratford Upon Avon, Warwickshire CV37 0HR. For further information on the Suzuki product range, or to book a test drive, call 01789 416900 or visit


Suzuki Media contacts:

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227
Twitter: @SuzukiPress

Further information and high resolution photographs are available from the Suzuki Press website [] which can also be accessed by media via Newspress.
For more information on the Suzuki product range visit