Press Releases

  • WLMG has been appointed to operate the new Suzuki franchise in the Berkshire town
  • Modern 150 square-metre, five-car showroom includes full Suzuki model range on display, customer hospitality area with complementary refreshments and on-site servicing, parts and repair facilities

Suzuki GB PLC is pleased to announce the opening of the new WLMG Reading Suzuki showroom on Rose Kiln Lane, one of the main automotive retail thoroughfares in the Berkshire town.

The state-of-the-art 150 square-metre, five-car showroom houses Suzuki’s full model range, including the latest Vitara compact SUV and Swift Attitude hatchback, a hospitality area offering complementary refreshments, smartphone charging points and Wi-Fi access, as well as separate parts and servicing desks. WLMG Reading’s knowledgeable team is on hand seven days a week to assist new and used car buyers with their purchase requirements and test drives, whilst a Motability specialist is equally available to advise on suitable vehicles for customers who are part of the leasing scheme.

All ad hoc and routine repairs and maintenance carried out by WLMG‘s on-site six-bay workshop is staffed by Suzuki-trained technicians who adhere to the Suzuki Service Promise. This means that only pre-approved work will be carried out and only genuine parts will be used, amongst the many other commitments to Suzuki vehicle owners.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “Reading is one of the largest towns in Berkshire and one of the main enterprise centres in Southern England. This provides the potential for significant footfall and exposure for our brand, and with over 20 years’ experience of trading in the area, we considered WLMG to be the ideal partner to help us serve customers in this region. We are delighted to have the group on board and the first few days of trading have shown that the business has certainly hit the ground running.”

Neill Jackson Smith, Group Sales Operations Manager at WLMG Reading Suzuki, added: “We are very pleased to be adding Suzuki to our existing portfolio. With the vehicle manufacturer’s award-winning product range coming widely acclaimed for its reliability, great value and low emissions, and with strong sales to match, it made perfect business sense to represent the brand in Reading. Since we first opened our doors last month, the showroom has already proved extremely popular with local motorists and is therefore an encouraging start for our latest franchise.”

An attractive range of affordable PCP (Personal Contract Purchase) offers are now available until the 30th of September at WLMG Reading Suzuki. The recently-launched Special Edition 1.2-litre Dualjet-powered Swift Attitude requires a deposit of £181 and an initial payment of just £181.31. This is followed by 47 monthly instalments of £181.27 at Zero per cent APR, and an optional final payment of £5,217 to own the car at the end of the agreement. Similarly, the 1.2-litre Swift Dualjet SHVS SZ5 ALLGRIP model can be bought with a deposit of £220 and an initial payment of just £220.26 plus 47 repayments at Zero per cent APR of £220.42. The optional final payment at the end of the four-year term is £6,199.

The entire 2019 Model Year Vitara range is equally available with repayments at Zero per cent APR. As an example, to own the 1.0-litre Boosterjet SZ-T variant, it needs a down payment of only £2,025 and 36 monthly instalments of £239. The final optional sum to own the vehicle outright at the end of the agreement is £8,370. Finally, the 1.0-litre Boosterjet S-Cross SZ4 crossover, which benefits from a customer saving of £2,250, requires a deposit of £2,755.84, 48 monthly payments of £189, plus an optional final sum of £6,307 when the finance agreement finishes.

WLMG Reading Suzuki is located at Rose Kiln Lane, Reading, Berkshire RG2 0JZ. For further information on the Suzuki product range, or to book a test drive, call 01189 336670 or visit


Suzuki Media contacts:

3RD September 2019

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227
Twitter: @SuzukiPress

Further information and high resolution photographs are available from the Suzuki Press website [] which can also be accessed by media via Newspress.

For more information on the Suzuki product range visit