Press Releases

A Suzuki dealership is supporting a hospital’s breast cancer appeal with a brand new Swift supermini for a charity raffle. Desira Suzuki, which has dealerships in Norwich and Lowestoft, is helping the Norfolk and Norwich University Hospital’s (NNUH) Boudicca Breast Cancer Appeal. The Swift SZ3 will be unveiled at the NNUH when the charity event starts on Tuesday, 10th September.

The N&N Hospitals Charity, the official NNUH charity, has partnered with five Rotary clubs from Norwich, the Desira Group in association with Suzuki and East Bilney Coachworks to raffle the Swift.

The raffle, organised by the Norwich Rotary clubs will run until December 6. For a donation of just £5 towards the Boudicca Breast Cancer Appeal, people will receive a raffle ticket and all donations will help the appeal move towards its fund-raising target of £800,000.

Mark Davies, NNUH chief executive, said: “Breast cancer affects many families across Norfolk and Waveney and we are determined to provide the very best care we can to our patients. It is gratifying to see the whole community coming together to support on our mission and we are especially grateful to the Desira Group and East Bilney Coachworks for donating this amazing prize.”

Louise Cook, head of fund-raising, said: “We hope that people will be inspired to take part in the draw and help us raise £20,000 towards our Boudicca Breast Cancer Appeal. With every ticket you buy, not only do you have a great chance of winning, but you are also supporting the appeal in a fun way.”

Stuart Stone, Desira Group managing director, said: “We are very proud to be supporting the Boudicca Breast Cancer Appeal. This charity works tirelessly for a cause to which everyone can relate. If our help and assistance is able to play just a small part in raising money, then it is well worth it. We wish the appeal success over the next few weeks with its draw.

“Many of our staff, friends, family and customers will have used the NNUH, and many more have been affected by cancer. We hope that our support to the Boudicca Appeal and the hospital charity will make a difference to local people.

“In choosing the prize, we have picked out a car that we think will have wide appeal and we hope everyone will love this great supermini which is practical, fun and economical to drive.”

Vince Pearson, from Norwich Centenary Rotary Club, said: “Having been invited to the launch of the appeal last October, we wanted to get involved and we are very proud of the fact that all five Norwich clubs are supporting the appeal and are currently busy selling raffle tickets at various events. The hospital plays an important role in the lives of local people and this is our way of repaying that support.”

Tickets will be on sale in the hospital and will be drawn on Friday, December 6 at the NNUH and the winner will be notified on the day. For more information, email


Picture caption:
This new Suzuki Swift SZ3 car from Desira Suzuki is being raffled to raise £20,000 for the Boudicca Breast Cancer Appeal.


You are invited to send a reporter/photographer to the unveiling of the Suzuki Swift SZ3 at 1pm on Tuesday, September 10 at West Outpatients at the Norfolk and Norwich University Hospital. For more information, call Janice Bradfield in the NNUH communications team on 01603 287634.

Desira Group PLC has eight dealerships throughout Norfolk and Suffolk in Norwich, Great Yarmouth, Lowestoft, Diss and Bury St Edmunds. The family-owned business, established for more than 47 years, employs 220 staff across its new and used car sales, service and parts business. It represents Fiat, Nissan, Citroen, Peugeot, Suzuki, MG, Jeep, Alfa Romeo, Abarth and SsangYong.

For Further Information contact:
Michelle Gant, Desira marketing, 129 Heigham Street, Norwich, NR2 4TG.

Telephone: 01603 671862, mobile 07796947331.