Press Releases

  • Suzuki selects long-established, family-owned Stan Palmer motor retail group to operate new franchise in the Cumbrian city of Carlisle.
  • Newly refurbished six-car Stan Palmer Suzuki showroom has the full model line-up on display, including the recently added Hybrid Ignis models.
  • On-site servicing, MOT facilities and an Approved Used car forecourt for added customer convenience.

Suzuki GB PLC will once again be represented in Carlisle, after the appointment of Stan Palmer to operate a new franchise in the Cumbrian city. Situated close to the M6 on Montgomery Way (CA1), the opening of Stan Palmer Suzuki comes as part of the vehicle manufacturer’s continued strategy to build its dealer network in the North West of England.

The fully refurbished six-car showroom will serve motorists in a catchment area incorporating Carlisle and the surrounding market towns of Penrith, Wigton and Brampton, and becomes the fourth premises to be opened in the county by the 65-years established and family-owned Stan Palmer Ltd.

The modernised dealership will be home to Suzuki’s highly acclaimed model line-up, including the recently added Hybrid Ignis variants. In addition, customers will be able to relax with complimentary refreshments in the comfortable lounge and accessories area, whilst also benefiting from the extensive experience and knowledge of the sales representatives and dedicated Motability specialist.

Buyers looking for a Suzuki Approved Used car will be able to browse the 70-strong vehicle line-up on the external forecourt. Furthermore, for those taking their car to Stan Palmer for routine servicing and MOTs, the on-site eight-bay workshop is staffed by fully qualified Suzuki technicians.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “We are very pleased that our brand and product range will once again be visible to the residents of Carlisle and the wider area, after this important strategic open point in our network was recently vacated. We were therefore looking for a partner that had a ready-to-go customer base and a long-standing positive reputation amongst motorists. Fulfilling this criteria, Stan Palmer was the natural choice for the new franchise in Carlisle, as they are an expanding business that brings a wealth of experience to Suzuki and have enjoyed success in the automotive retail sector for more than six decades. We look forward to working closely with Neil Palmer and his colleagues.”

Neil Palmer, Dealer Principal at Stan Palmer Suzuki, added: “After a series of positive discussions with Suzuki, we were impressed with the brand’s straightforward approach to business, thereby making them an ideal partner to compliment the franchises that our company already manages. With consumers increasingly turning to hybrids and cars with low emissions for added affordability, the Suzuki’s model range meets the needs and demographics of local drivers. We’ve received a high number of enquiries from motorists, so it’s been a very encouraging start as we get the new showroom up and running.”

The latest great value finance offers are now available at Stan Palmer Suzuki. A VAT free customer saving applies to all Vitara and Swift variants (excluding the Swift Sport). This means that the entry-level 1.0-litre Vitara Boosterjet SZ-T starts at £16,578 (inclusive of a £3,271 saving) and the 1.2-litre Swift SZ3 starts at £11,075 (including the reduction of £2,174). The Swift Sport hot hatch is priced from £17,249, inclusive of a £2,000 price reduction, and all Ignis models come with £1,000 off the list price, reducing the cost of the Dualjet SZ3 Hybrid variant to £12,249. In addition, customers benefit from a £3,000 saving on the price of the S-Cross crossover, with the range now priced from just £15,249 until 31st March 2020.

Stan Palmer Suzuki is located at Montgomery Way, Rosehill, Carlisle, Cumbria CA1 2RW. For further information on the Suzuki product range, or to book a test drive, call 01228 525051 or visit


Suzuki Media contacts:

 02 January 2020

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227
Twitter: @SuzukiPress

Further information and high resolution photographs are available from the Suzuki Press website [] which can also be accessed by media via Newspress.

For more information on the Suzuki product range visit