Press Releases

  • Suzuki adds a second sales and service location to its UK-wide network in 2020
  • Franchise owner, Crown Motors in North West London, has become a dual brand showroom for the first time
  • Suzuki’s entire new car model range is on display, and customers benefit from on-site servicing, alignment and MOT facilities, plus an Approved Used forecourt

Suzuki GB PLC is pleased to announce that Crown Motors has been chosen to operate a new sales and service location in Hendon (NW9). Located on the Edgware Road (A5), a key and busy arterial road, the opening of the six-car, 2,300 square-foot Crown Suzuki dealership comes as part of the decision by the motor retailer to refurbish and transform its 10-year-old Hyde Estate Road premises into a dual franchise showroom. 

Customers will be able to view and test drive any new car model in Suzuki’s stylish, affordable and low emission range, spanning the recently-launched Hybrid Ignis grades, to the latest generation Vitara compact SUV. They can also enjoy the comfort of the hospitality lounge, access to complementary Wi-Fi, the day’s papers and free refreshments. An exterior forecourt next to the showroom will also allow visitors to browse the latest available Approved Used cars which have been subject to Suzuki’s rigorous 360-degree checks prior to going on sale.

For added convenience when it comes to routine and ad hoc maintenance and repairs, Crown Motors has a nine-ramp workshop on-site with fully trained Suzuki technicians, as well as dedicated four-wheel alignment and MOT bays. Same day servicing and courtesy cars will also be made available to Suzuki owners.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “We are delighted to be starting the new decade with the arrival of another franchise partner that is both long established and very well-known in the North London area. This is an extremely important region for Suzuki in terms of sales volume, and we will be focusing on growing the number of sales and service locations as our model range evolves, to help ensure that we continue to meet the needs of today’s car buyers. We are very pleased to be working with Crown Motors in what will be an important year for our business.”

Lee Monahan and Tim Dibbs, Joint Managing Directors at Crown Suzuki, explained: “After representing a single vehicle manufacturer for more than a decade, we have taken the step to become a dual franchise site for the first time. We have always admired the qualities of the vehicle manufacturer’s product line-up, and when we were made aware of their search for a new dealership in our catchment area, we felt that Suzuki would be an ideal brand to expand our existing portfolio. We look forward to a long-term relationship with Suzuki, and to building their footprint in London.”

The latest great value finance offers are now available at Crown Suzuki. A VAT free customer saving applies to all Vitara and Swift variants (excluding the Swift Sport). This means that the entry-level 1.0-litre Vitara Boosterjet SZ-T starts at £16,578 (inclusive of a £3,271 saving) and the 1.2-litre Swift SZ3 starts at £11,075 (including the reduction of £2,174). The Swift Sport hot hatch is priced from £17,249, inclusive of a £2,000 price reduction, and all Ignis models come with £1,000 off the list price, reducing the cost of the Dualjet SZ3 Hybrid variant to £12,249. In addition, customers benefit from a £3,000 saving on the price of the S-Cross crossover, with the range now priced from just £15,249 until 31st March 2020.

Crown Suzuki is located at Hyde Estate Road, Hendon, London NW9 6JX. For further information on the Suzuki product range, or to book a test drive, call 0208 200 4040 or visit


Suzuki Media contacts:

28 January 2020

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227
Twitter: @SuzukiPress

Further information and high resolution photographs are available from the Suzuki Press website
[] which can also be accessed by media via Newspress.
For more information on the Suzuki product range visit