As Suzuki celebrates its 100th year, it’s worth taking a brief look back at where it all began from textiles and how the core DNA and ‘Kaizen’ principle of continuous improvement in engineering and Customer Satisfaction runs through the company across all of its products of Car, Motorcycle, Outboard Marine Engines and ATV’s.
The Japanese art of craftsmanship or ‘Monozukuri’ which denotes ‘smaller, fewer, lighter, shorter and neater’ is applied to not only its products but also its plants around the world to eliminate unnecessary waste, maintain high quality and manufacture efficiently.
A decade before Suzuki was officially formed, founder Michio Suzuki pioneered a new type of textile loom design after watching his Mother using her labour intensive and primitive device at home to weave cloth. Michio’s ground-breaking design principle meant that his Mother could work at 10 times the speed as before and with a lot less fatigue too with its unique thread loading shuttle system.
Michio Suzuki began selling his patented design to local people and his company grew rapidly with a loom that customers could fully depend on for reliability and ease of use. It was when the Cotton industry crashed in 1951 that Suzuki looked to then diversify his skills into transport.
Riding his pedal cycle in strong head winds one day, Michio’s son Kunzo Suzuki realised he could make his daily journey much easier by designing his own simple motor assisted cycle and with his R&D team demonstrated the ‘Power Free’ 36cc motorcycle which became the brain child for the launch of the global Suzuki Motorcycle brand from 1953.
After initial R&D before the outbreak of World War two, Suzuki’s first car emerged in 1955 with lightweight and innovative design and a two-stroke 360cc engine. Known as the Suzulight, it was developed by a team of just six people. It was the first car to utilise coil spring independent suspension and rack and pinion steering and its popularity quickly grew with further models added by 1960. This year the brand also celebrates the 50th Anniversary of its 4x4 models since the launch of its lightweight and ‘go anywhere’ LJ10 Jimny. Today, every model in the range has 4x4 capability which is unique in the industry.
On water, the first Outboard motor was launched in 1965 with a one cylinder, 5.5hp engine. Today, more than 25 different types are offered, ranging from the DF2.5 right up to DF350 with its 3.4-litre V6 engine offering 300hp. Suzuki recently launched a ground-breaking micro plastic collecting device for its engines which has the ability to finely filter and clean sea water as it travels along whilst cooling the engine at the same time, essentially reducing damage to the environment and helping protect sea life.
The first Suzuki ATV or Quad Bike was launched in 1982 and Today with a product range of Five models available in the UK it proves an invaluable working tool to Farmers and Businesses working in rural and remote communities.
Whichever Suzuki product is chosen, the highest levels of Customer Satisfaction are ensured. This was demonstrated with J.D. Power and Associates naming Suzuki as the highest ranked Automotive volume brand for overall customer service satisfaction in their 2019 UK Customer Service Index StudySM with a score of 813 points out of a possible 1,000. This score was significantly above the volume brand average of 786 and notably just two points behind the winner of the Premium Brands section of the study.
Suzuki improved by 22 points which continues to reinforce the commitment of its UK dealer network to overall customer satisfaction. The CSI Study is a comprehensive analysis of vehicle service experience and is conducted by J.D. Power in 16 countries worldwide, providing detailed after-sales solutions for both manufacturers and dealerships.
Telephone: 01908 336760
Mobile: 07912 731407
Telephone: 01908 336775
Mobile: 07710 582227
Further information and high resolution photographs are available from the Suzuki Media website
[http://media.suzuki.co.uk/] which can also be accessed by media via Newspress.