Suzuki crowns National and Regional Dealer of the Year winners

  • Pearson of Wemyss Bay claims the top National Dealer of the Year honour in addition to being named Regional Dealer of the Year
  • Individual award for Outstanding Performance in Customer Service presented to Roadworthy Suzuki in Bristol.
  • Five other franchises also collected Regional Dealer of the Year trophies during the online ceremony

At its National Dealer Conference held recently and broadcast online due to Covid-19 restrictions, Suzuki GB PLC named the winners of its annual Dealer of the Year awards with long established Scottish Dealer Pearson of Wemyss Bay being crowned National Dealer of the Year and Roadworthy Suzuki Bristol awarded for Outstanding Performance in Customer Service.

Prior to the online announcement, all dealerships within Suzuki’s nationwide network were evaluated using the same criteria to determine the regional, national and customer service winners. They were assessed on the percentage of target sales achieved, the finance penetration percentage, the Sales Customer Satisfaction Index (CSI), the Service CSI, Customer Retention, the number of parts sold as well as quantity of accessories sold. The figures were then aggregated on a balanced scorecard to reveal the top dealer in each of the categories.

Six businesses received Regional Dealer of the Year awards. These were Pearson of Wemyss Bay  (Renfrewshire), Luscombe Suzuki Leeds (West Yorkshire), Ludlow Motors Suzuki (Shropshire), Newmans Suzuki (Hampshire), Sportif Suzuki (Oxfordshire) and Tracks of Exeter (Devon).

The top honour of National Dealer of the Year went to Pearson of Wemyss Bay. Established in 1901, Pearson are one of Scotland’s longest-established car dealerships to still remain in the hands of the founding family. They have locations in Wemyss Bay and in the North Ayrshire town of Largs, just a few miles down the coast.

The business was started by John Pearson whose grandson, David Pearson, is the company’s Managing Director and Dealer Principal. David’s son, Ross manages the Largs operation and his daughter Emma deals with administration for both locations.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “It is an honour to recognise the   achievements of our network over the last twelve months which are made even more important due to market conditions and the heavy restrictions we are currently experiencing. We would like to congratulate all our award winners, they have shown exemplary standards of work and customer service, and without them, we would not be in the strong position that we find ourselves in today as we begin the new year. Congratulations, and we look forward to enjoying further success and a more formal celebration together later in 2021.” 


Suzuki Media contacts:

05 January 2021

Alun Parry
Telephone: 01908 336760
Mobile: 07912 731407

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227
Twitter: @SuzukiPress

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